Course Description [Syllabus] How are established companies in business-to-business (B2B), business-to-consumer (B2C) and nonprofit / NGOs using social media to build their businesses? This course provides a closer look at the strategies and planning used by effective social media practitioners within organizations. Case studies and hands-on projects will reveal which strategies are most effective and [...]
Peachpit Publishing Group (@Peachpit), the publisher of many “bibles” of in design, graphics, photography, digital video, and Web development, celebrates 25 years in business in a series of interviews on my show, The A-List with Jennifer Neeley. Imprints include not just Peachpit Press, but also New Riders, Adobe Press, Apple Certified Training, and Kelby/NAPP Books. [...]
With Twitter now at 300 million users, your audience is there – and growing.
New Twitter Hashtag Chat Aims To Crowd-Source A New Company’s Social Strategy Every Week #SocialFresh
To take part, simply log onto Twitter on Mondays at 4:00 PM PDT (7:00 PM EDT) and use the hashtag #SocialFresh.
Luke Brynley-Jones (@lbrynleyjones) – one of the UK‘s most experienced social media consultants – brings his A-game to San Francisco on May 23rd for Social Media Marketing and Monitoring 2011 (#SMM11). Get a preview full of tips and advice right here. From “Using Social Gaming Mechanics for Marketing” (aka Gamification) presented by Rajat Paharia, [...]
Social Media in the Real World: Successful Applications of Social Media Strategies is a course I am teaching at San Francisco State University: College of Extended Learning starting at May 2nd. To describe the course, I ask the central question: How do established companies in business-to-business, business-to-consumer and non-profit areas use social media to build [...]
Kyle Lacy is the owner of a social media marketing and design firm, MindFrame (formerly Brandswag), and his clients have ranged from recording artist Jon McLaughlin to the Consumer Electronics Association to small businesses, with most having five or fewer employees and up to $500,000 to $25 million in revenue. He blogs at KyleLacy.com [...]
Bob LeVitus, also known as Dr. Mac – is the author of more than 50 computer-related books, particularly on the Apple Macintosh, iPhone, and iPad for the ‘For Dummies’ book series. He started his own Mac troubleshooting business, called Dr. Mac Consulting and has been a columnist for the Houston Chronicle since 1996 penning the [...]
Andy Rathbone has written about computers and technology since the mid-80s. Twenty-five years later, he has written more than 50 books, and Windows For Dummies has become the best-selling computer book series of all time. With more than 15 million books in print, he earned spots on bestseller lists from the New York Times, USA [...]