If there’s such a thing as a ‘social media expert,’ Brian Solis might just be it.
If you follow him, as I do, he seems to be everywhere all at once. From being a social himself, to putting himself behind social technology, he’s the perfect person to lend perspective on how public relations and social media are meshing – or not.
This A-List podcast we dedicate to discussing, his new book, “Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR.”
Listen to the archive here:
Learn about Brian from his own bio:
Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, and regularly contributes marketing and tech insight to industry publications.
He’s a published author and an avid speaker on the topic of new marketing
and engagement. Solis is among the original thought leaders who paved the way for Social Media.
He’s a co-founder of the Social Media Club and a founding member of the Media 2.0 Workgroup.
Solis’ new book written with co-author Deirdre Breakenridge and published by Financial Times Press.
In concert with Geoff Livingston, Solis released “Now Is Gone: A Primer on New Media for Executives and Entrepreneurs” in 2007, an early, award-winning book that helps businesses learn how to engage in Social Media. He has also written several ebooks on the subjects of Social Media, New PR, Customer Service, and Blogger Relations.
His forewords are also featured in “PR 2.0: New Media, New Tools, New Audiences” by Deirdre Breakenridge, published by FT Press and “MySpace Marketing: Creating a Social Network to Boom Your Business” by Sean Percival, published by Que.
Solis has also written and published several ebooks on new PR, social media, customer service, personal branding and blogger relations.