I am thrilled to be teaching Understanding Google Analytics, an online course, for mediabistro.
Here’s the course description:
Business owners used to only be concerned with the number of hits to their website. Now businesses, bloggers, and online marketers need to know more than just how many people are coming to their site. They need data about their site’s performance, Internet marketing investments, lead or sales conversions, visitor behavior, and user interaction. Fortunately, the advancement of web technologies has made this comprehensive collection of data and analysis possible.
If you don’t measure, you can’t manage. With no metrics to compare, you will not know the effectiveness of your marketing plan or what to improve. In this class, we’ll cover the plethora of web analytics data available today on Google Analytics. Through weekly assignments, you’ll learn what to look for in analytics reports, what the data means, and how you can use your findings to improve your online initiatives.
Look for an in-person workshop on Understanding Google Analytics in San Francisco in the fall.
Would love your reaction on this course and what you might like me to see in the future!