The Myth of the Social Media “it” Book
Feb 07, 2012
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“One size fits all” is an idea whose time has come and gone.
Author Archive
Social Media Equals Business
Feb 07, 2012
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It starts at search – on a mobile, device, gaming unit, computer…
San Francisco State Students Excel In The ‘Real World’ #SMMCPRW
Sep 29, 2011
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Course Description [Syllabus] How are established companies in business-to-business (B2B), business-to-consumer (B2C) and nonprofit / NGOs using social media to build their businesses? This course provides a closer look at the strategies and planning used by effective social media practitioners within organizations. Case studies and hands-on projects will reveal which strategies are most effective and [...]
Peachpit Press Celebrates Its Silver Anniversary On The A-List (#AListQ)
Sep 05, 2011
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Peachpit Publishing Group (@Peachpit), the publisher of many “bibles” of in design, graphics, photography, digital video, and Web development, celebrates 25 years in business in a series of interviews on my show, The A-List with Jennifer Neeley. Imprints include not just Peachpit Press, but also New Riders, Adobe Press, Apple Certified Training, and Kelby/NAPP Books. [...]
Live Podcast: Twitter Boot Camp Preview With AllTwitter Editor Lauren Dugan (#AListQ)
Jul 11, 2011
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With Twitter now at 300 million users, your audience is there – and growing.
New Twitter Hashtag Chat Aims To Crowd-Source A New Company’s Social Strategy Every Week #SocialFresh
Jul 11, 2011
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To take part, simply log onto Twitter on Mondays at 4:00 PM PDT (7:00 PM EDT) and use the hashtag #SocialFresh.
Live Podcast: Men’s Health Week With Dr. Paul Turek, The Turek Clinic
Jun 18, 2011
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He’s the creator of the world’s first and only artificial testicle (Wired, put that on your cover!) and it’s been said he can get, ‘sperm out of a rock.’
Live Podcast: Evan Hamilton, Community Manager at UserVoice
Jun 13, 2011
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“Smarter, better,” customer service is what UserVoice (@UserVoice) promises and, by most accounts, delivers.
Live Podcast: Simon Mainwaring, Author of We First and CEO and Founder of We First Branding
Jun 06, 2011
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We’re excited to bring you an exclusive preview of Simon Mainwaring’s (@simonmainwaring) new book!
Preview of Social Media Marketing and Monitoring Conference #SMM11
May 14, 2011
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Luke Brynley-Jones (@lbrynleyjones) – one of the UK‘s most experienced social media consultants – brings his A-game to San Francisco on May 23rd for Social Media Marketing and Monitoring 2011 (#SMM11). Get a preview full of tips and advice right here. From “Using Social Gaming Mechanics for Marketing” (aka Gamification) presented by Rajat Paharia, [...]
Social Media in the Real World: Successful Applications of Social Media Strategies
May 02, 2011
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Social Media in the Real World: Successful Applications of Social Media Strategies is a course I am teaching at San Francisco State University: College of Extended Learning starting at May 2nd. To describe the course, I ask the central question: How do established companies in business-to-business, business-to-consumer and non-profit areas use social media to build [...]
Live Podcast: Kyle Lacy, Twitter Marketing For Dummies
Mar 29, 2011
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Kyle Lacy is the owner of a social media marketing and design firm, MindFrame (formerly Brandswag), and his clients have ranged from recording artist Jon McLaughlin to the Consumer Electronics Association to small businesses, with most having five or fewer employees and up to $500,000 to $25 million in revenue. He blogs at KyleLacy.com [...]
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