What can analytics really tell you? To hear Jai Decker speak, a lot more than you might think. In fact, thinking back on his contributions to many deep discussions on the topic, solid analytics analysis and reporting might just be the ideal way to optimize search and find community that matters to your business. It’s [...]

Charlene Li is a legend, a young one, but a legend nonetheless. In 6 months she’s created a new breed of business with her consulting company, Altimeter Group. In that time, she’s also written a new book, Open Leadership: How Social Technology Can Transform the Way You Lead, out May 10th and remained a popular [...]

The A-List is back and better than ever! After a rather long winter’s nap – following our coverage of LeWeb conference – we return with Dave Morgan, CEO of Simulmedia (dontcha just love the name?). The company, which launched in March last year, aimed to improve the impact of TV program promotions by lifting the [...]

This is a guest blog post from Amber Naslund, a social media and marketing professional, and the Director of Community for Radian6, where she’s responsible for client engagement, community building, and helping companies tap the potential of online reputation management and social media monitoring. She’s spent the last decade or so raising funds, building brands for [...]

This is a guest post from The A-List podcast guest Marshall Sponder. Marshall is the founder of Webmetricsguru.com, one of the most influential and viewed blogs on Web Metrics, Web Analytics, Social Media and Search Marketing. He  writes a monthly column for Entrepreneur.com on leveraging online marketing technologies that help businesses succeed in a challenging economy. Marshall [...]

This is a guest post from The A-List podcast guest Beth Kanter. Beth is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. She is a frequent technology trainer and speaker and in 2009, she was named by Fast Company magazine as [...]

Who are your key influencers? It’s a question everyone from marketers to the mainstream media have been wrestling with for years – perhaps decades – and now new technology is here to help put some science to the search. If you haven’t heard of eCairn before now, this program is a must-listen. If you know of [...]

She’s liked and respected by all – and a trailblazer in many regards. So what makes Katie Delahaye Paine, a leading authority on measurement in the commuications industry tick? We find this week on The A-List podcast, when Ms. Paine herself is my guest. Listen to the archive here: [vodpod id=ExternalVideo.883261&w=215&h=105&fv=] [Click here to listen if [...]