We’re excited to bring you an exclusive preview of Simon Mainwaring’s (@simonmainwaring) new book!

Social Media in the Real World: Successful Applications of Social Media Strategies is a course I am teaching at San Francisco State University: College of Extended Learning starting at May 2nd.   To describe the course, I ask the central question:  How do established companies in business-to-business, business-to-consumer and non-profit areas use social media to build [...]

Kyle Lacy is the owner of a social media marketing and design firm, MindFrame (formerly Brandswag), and his clients have ranged from recording artist Jon McLaughlin to the Consumer Electronics Association to small businesses, with most having five or fewer employees and up to $500,000 to $25 million in revenue.   He blogs at KyleLacy.com [...]

Mark Harter is the Chairman and Chief Executive Officer for 4d Global partners. He founded TechSupportForDummies.com. Mark has over 25 years of experience in starting, running, and funding technology companies. He has led startup and existing operating businesses as an operating executive and investor, where he has raised in excess of $200 million in funding. [...]

Marsha Collier made her mark as the top-selling author on eBay. Her books, including eBay For Dummies, Starting an eBay Business For Dummies, and eBay Business All-in-One For Dummies, have sold more than a million copies combined! Marsha’s now expanded her expertise to cover social media, especially its use as a customer connection tool. Marsha [...]

Joe Hutsko is a journalist, author, consultant and above all else, technology enthusiast. His stories on high-tech gadgets, gear, and video games have appeared in the New York Times, Salon.com, MSNBC.com, Fortune, Wired, Macworld, the Washington Post, Newsweek, PC World, TV Guide, Time, Popular Science, Laptop and numerous other publications. Joe is the author of [...]

Augie Ray (@augieray) first joined The A-List back in April 2009, before he became a Senior Forrester Research (@Forrester) Analyst, filling the shoes of Jeremiah Owyang (@jowyang), who left to become a partner at the Altimeter Group. Somewhat ironically, the very thing that urged me to ask Augie to join the program back in 2009, [...]

After seeing a big gap in Social Media Marketing tools and realizing she can help small businesses launch themselves into the space, Tammy Kahn Fennell (@TammyKFennell) started Pie Dog Media with Alan Hamlyn. Today, Tammy joins The A-List to talk about their popular subscription-only social media monitoring dashboard, MarketMeSuite. MarketMeSuite was the first Twitter application [...]