Who are your key influencers? It’s a question everyone from marketers to the mainstream media have been wrestling with for years – perhaps decades – and now new technology is here to help put some science to the search. If you haven’t heard of eCairn before now, this program is a must-listen. If you know of [...]

Guest post from Morley Winograd and Michael D. Hais, fellows of NDN and the New Policy Institute and co-authors of Millennial Makeover: MySpace, YouTube, and the Future of American Politics (Rutgers University Press: 2008), named one of the 10 favorite books by the New York Times in 2008. One of the most often expressed criticisms [...]

How cool would it be to be the social media expert for a major entertainment powerhouse? Welcome to the world of Ann Glenn, who – in her role at Sony Pictures Imageworks Interactive – she is both pioneer and cutting-edge communicator. Find out more about what makes Ann tick on today’s edition of the The A-List [...]

I had the honor of being asked by the gracious and giving Christopher Coppola – who just lost his father, August, this week - to be one of the judges for PAH-FEST Hollywood 2009. If you don’t know what PAH (Project Accessible Hollywood) is, take a moment to find out, because it’s a very important part [...]

When I signed up to take part in Blog Action Day 2009, I thought, surely by the time I wrote the post, I would have something insightful to share about climate change. A personal story. A moment of enlightenment. A freakin’ antidote! But in time I could research climate change and draw from my own [...]

If there’s such a thing as a ‘social media expert,’ Brian Solis might just be it. If you follow him, as I do, he seems to be everywhere all at once. From being a social himself, to putting himself behind social technology, he’s the perfect person to lend perspective on how public relations and social [...]

Reputation. It’s something people and brands work hard to build, are careful to protect, monitor and maintain. How do you know what people are saying about you in the online world? Enter the equally interesting and complex concept of reputation management and one it’s most prominent figures, Andy Beal. I am thrilled to welcome him [...]

Anyone that knows me knows I love analytics. Metrics and their analysis is an area that, I believe, has yet to see it’s day. If it had, I think we’d hear far fewer questions about ROI (Return on Investment). That’s my take, but what’s that of analytics executive Gian Fulgoni? Mr. Fulgoni is Executive Chairman [...]

“What do you do,” asks an unknowing family, one-by-one. I oblige and explain, and yet am asked again, “what do you do?” I guess the better question might be is, what does it mean to have a job on the cutting-edge, where business decisions are made around the increasingly credible idea that social media (formerly [...]

What does gourmet cooking have to do with social media measurement? More than you might think. On this edition of The A-List with Jennifer Lindsay, I speak with Radian6 CEO Marcel LeBrun. With ROI, engagement and influence at the center of questions (and answers) about social media, solutions such as Radian6 are more important than ever [...]

Nearly a year ago, I had the pleasure of meeting with Vilma Luoma-aho, a post-doctoral researcher and visiting scholar (H‐STAR Institute) at Stanford University. She was here from Finland as part of the Innovation Journalism program, and wanted to discuss my views on social media as well as the traditional media world I was born [...]