Archive for Marketing

San Francisco State Students Excel In The ‘Real World’ #SMMCPRW

Sep 29, 2011 No Comments by

Course Description [Syllabus] How are established companies in business-to-business (B2B), business-to-consumer (B2C) and nonprofit / NGOs using social media to build their businesses? This course provides a closer look at the strategies and planning used by effective social media practitioners within organizations. Case studies and hands-on projects will reveal which strategies are most effective and [...]

Education, Marketing, Social Media, Strategy Read more

New Twitter Hashtag Chat Aims To Crowd-Source A New Company’s Social Strategy Every Week #SocialFresh

Jul 11, 2011 No Comments by

To take part, simply log onto Twitter on Mondays at 4:00 PM PDT (7:00 PM EDT) and use the hashtag #SocialFresh.

Business, Community, Events, Marketing, Social Business, Social Media, Social Networking, Social Networks, Strategy Read more

Live Podcast: Simon Mainwaring, Author of We First and CEO and Founder of We First Branding

Jun 06, 2011 No Comments by

We’re excited to bring you an exclusive preview of Simon Mainwaring’s (@simonmainwaring) new book!

Authors, Book, Brands, Business, Executives, Marketing, Social Business, Social Media, Social Networking, Social Networks, Strategy, Web 2.0 Read more

Preview of Social Media Marketing and Monitoring Conference #SMM11

May 14, 2011 No Comments by

Luke Brynley-Jones (@lbrynleyjones) – one of the UK‘s most experienced social media consultants – brings his A-game to San Francisco on May 23rd for Social Media Marketing and Monitoring 2011 (#SMM11). Get a preview full of tips and advice right here.     From “Using Social Gaming Mechanics for Marketing” (aka Gamification) presented by Rajat Paharia, [...]

Events, Gaming, Innovation, Marketing, Marketing, Monitoring / Listening, Social Business, Social Media, Social Networking, Social Networks, Speaking Engagements, Strategy Read more

Social Media in the Real World: Successful Applications of Social Media Strategies

May 02, 2011 1 Comment

Social Media in the Real World: Successful Applications of Social Media Strategies is a course I am teaching at San Francisco State University: College of Extended Learning starting at May 2nd.   To describe the course, I ask the central question:  How do established companies in business-to-business, business-to-consumer and non-profit areas use social media to build [...]

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Live Podcast: Augie Ray, Former Senior Forrester Research Analyst and Future Executive Director of Community and Collaboration for USAA

Feb 23, 2011 1 Comment

Augie Ray (@augieray) first joined The A-List back in April 2009, before he became a Senior Forrester Research (@Forrester) Analyst, filling the shoes of Jeremiah Owyang (@jowyang), who left to become a partner at the Altimeter Group. Somewhat ironically, the very thing that urged me to ask Augie to join the program back in 2009, [...]

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Live Podcast: Dave McClure, Founding Partner 500 Startups and John Ramey, CEO iSocket

Jan 12, 2011 No Comments

This one is a must-listen for entrepreneurs and those that aspire to be. Join us for a joint interview with Dave McClure, Founding Partner and CEO of 500 Startups and John Ramey, CEO of iSocket. Dave McClure is a venture capitalist and founding partner at 500 Startups, an Internet startup seed fund and incubator program [...]

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Live Podcast: Featured Guest Randy Paynter, Founder and CEO, Care2

Dec 17, 2010 1 Comment

Join us for an insightful interview with Randy Paynter, Founder and CEO of Care2. With more than 14 million members, Care2 is the largest online community of people making a difference in healthy and green living, human rights and animal welfare. Care2 empowers individuals to “Make a Difference” with daily actions, healthy living advice, news [...]

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Live Podcast: Featured Guest Tara Hunt, Speaker, Author and One Of The Most Influential Women In Technology

Nov 01, 2010 No Comments

She had us at ‘Whuffie.’ Actually, she had us even sooner than that! Named one of Fast Company’s Most Influential Women in Technology in 2009, she is a top speaker, entrepreneur, mom, Canadian, karaoke addict, Flickr fan and Twitter-holic and much more. She is speaking high-demand, speaking at conferences around the world and we’re delighted [...]

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Email For The Generations Presentation At #SMMSF

Sep 17, 2010 No Comments

Nielsen and comScore tell us from their stats that advertisers look at all of us through a generational lens. Coming from more than a decade in the television industry – both on-air and digital – I have long been taught to use information we know about what appeals to members of each of the four [...]

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Live Podcast: Integrating Email Marketing with Social Media Conference Preview #SMMSF

Aug 21, 2010 9 Comments

  We have a stellar group joining The A-List to talk about what you can expect to learn at this conference, coming up Friday on 17th September from 9:00am – 5:30 PM at the Hotel Nikko in San Francisco. We’ll have conference organizers Luke Brynley-Jones (@LBrynleyJones) and Murray Newlands(@MurrayNewlands) of Influence People (@InfluencePeeps) and London [...]

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