[Editor's note: This post and podcast originally produced for Eastwick Communications here...] What do Web analytics have to do with communications companies anyway? A lot. That’s my not-so-humble opinion, and we’ll see if it’s shared by my favorite Web analytics expert and author of Web Analytics: An Hour a Day, Avinash Kaushik. [vodpod id=ExternalVideo.874306&w=210&h=105&fv=] [Click [...]

As you know, with our initiatives on influence and weekly podcast on the topic, we at Eastwick were thrilled to host Social Media Club’s June event, The Power of Influence. You can read a recap of the event on the SMC blog here. Thanks again to our sponsors, Social Media Club and – above all [...]

[Editor's note: This post and podcast originally produced for Eastwick Communications here...] Back in the days when I was a Columbia Journalism student, everyone used one exalted resource for one reason or another – mediabistro. In a way, mediabistro’s growth (going from being a mature start up, to being purchased by a large media company) [...]

[Editor's note: This post and podcast originally produced for Eastwick Communications here...] Back in September 2008, I attended BlogWorld Expo and on the panel of my first session was Mario Sundar. He spoke about the value of corporate blogging and, during the Q&A, I challenged him with a few real-world examples that were challenging me. [...]