Kyle Lacy is the owner of a social media marketing and design firm, MindFrame (formerly Brandswag), and his clients have ranged from recording artist Jon McLaughlin to the Consumer Electronics Association to small businesses, with most having five or fewer employees and up to $500,000 to $25 million in revenue.   He blogs at KyleLacy.com [...]

In December, Carmen Scheidel (@Scheidel), Director of Education, Events and Multimedia Content at mediabistro (@mediabistro), came to me with an idea – the hybrid between a conference and the kind of online courses I teach for them (@mediabistroedu). The concept would be 8 weeks long, with a conference keynote, question and answers as well as [...]

I am thrilled to be teaching Understanding Google Analytics, an online course, for mediabistro. The first classes begin July 29th. That course is ending soon, but you can now sign up for the next session that will begin on Thursday evenings beginning October 7th. Sign up here. Here’s the course description: Business owners used to only [...]

I’m exciting to be moderating a great panel on Social Media and business Tuesday, February 16th from 6-9 PM. And I’m calling for your questions now (tweet in to @jennifered)! The question?: To “go social” or not? And should we still be asking that question? With San Francisco and Silicon Valley leading the world in [...]

This is a guest blog post from Richard Binhammer is the Senior Manager, Corporate Affairs at Dell. Richard might be best-known simply by his Twitter handle, @RICHARDatDELL. Some of my A-List podcast guests described Dell’s early efforts to deal with the advent of social media discourse as ‘ignoring it,’ while still others said they had their ‘head [...]

This is a guest post by Cassandra Phillipps, an event producer for the Bay Area startup community. She produces FailCon, co-produces Girls in Tech Catalyst Conference, and production manages SF Beta, SF MusicTech Summit and Finance4Founders. She also keeps a blog on upcoming startup events and event advice at webwallflower.com You can follow her on [...]

You’ve probably heard of Twitter, but if you’ve visited Twitter.com – or even gone further and signed up – it might not be clear what the business value is of this real-time communication channel actually is. This free informational webcast aims to change all that and show you how to grab the power of Twitter [...]

“What do you do,” asks an unknowing family, one-by-one. I oblige and explain, and yet am asked again, “what do you do?” I guess the better question might be is, what does it mean to have a job on the cutting-edge, where business decisions are made around the increasingly credible idea that social media (formerly [...]