I have received so many lovely notes and ‘!’ ‘ ?’ symbols since posting to Twitter, Facebook and LinkedIn that I want to confirm that I have, indeed, left Eastwick Communications. I wish them well. Now that I have moved on, I am more than excited by the response. Bless you for your kind words [...]
And, of course, I’m embarrassed to seem braggy, but if you can’t brag on your own blog, where can you? I am the quote that opens chapter 8, “Is It All About Business Exchange?” in, “Everything You Ever Wanted to Know About Social Media, but were afraid to ask…: Building Your Business Using Consumer Generated [...]
As you know, with our initiatives on influence and weekly podcast on the topic, we at Eastwick were thrilled to host Social Media Club’s June event, The Power of Influence. You can read a recap of the event on the SMC blog here. Thanks again to our sponsors, Social Media Club and – above all [...]
[Editor's note: This post and podcast originally produced for Eastwick Communications here...] As followers of this blog, and Eastwick in general, are well aware, we are all about influence. I remember one of the first business examples told to me in grammar school was the success of McDonalds in their early days, targeting ads at [...]
The power of social networks. That’s what we’ll be discussing at Duarte Design in Mountain View this evening at 6:30 PM, the site of tonight’s Social Media Club San Francisco Silicon Valley chapter. The evening will kick off the evening with a half-hour fireside chat with John Hagel, network effects expert and Director at Deloitte [...]
I’m baaack! Web 2.0 Expo has arrived and I am the house - or, more specifically, Moscone West in San Francisco – on behalf of my company Eastwick Communications. I’m already noticing things that are different this year than last: More B2B exhibitors in the Expo Hall than last year, fewer familiar faces on session [...]
She’s a Second Life expert, non-profit help/savior and she’s our guest today my BlogTalkRadio program for my company, Eastwick Communications – Susan Tenby, Senior Manager, Online Community Development, TechSoup Global. I broadcast our hour-long chat live on Friday, March 6th, and is available by archive below. [vodpod id=ExternalVideo.874358&w=210&h=105&fv=] [Click here to listen if player above does not [...]
Charlene Li, founder of the Altimeter Group and co-author of Groundswell, outlines what the panel will discuss: social media strategies, best practices, and how a non-profit should start to utilize social media to benefit their organization. [youtube=http://www.youtube.com/watch?v=d-PUOplEE-s&feature=channel_page]
Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and tactical plans? The reporter in me needed to know. I [...]
I love the line from “Ocean’s Thirteen” when Roman tells Danny and Rusty that they’re “Analog players in a digital world.” I think about it a lot as it relates to the subject of the ‘digital divide’ – how everyday people can be excluded from conversations, especially those among experts, to get at the information [...]
The always brill Sam Whitmore sent the following out in his mediasurvey.com email today, an update on his list earlier this year of “influential” Twitter users. The names range from ‘of course’ to ‘bizarre.’ E.g. Peter Shankman, ‘of course,’ he’s a PR master and comes at ideas from an entrepreneurial point of view, which is [...]
As a consultant that works globally, I am all too familiar with being on the consumer end of the travel retail business. We have an exciting new partnership with Mark Thornton, who has deep industry connections. We’re looking forward to educating and empowering retailers to harness the unique needs and buying power of today’s [...]
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