[Editor's note: This post and podcast originally produced for Eastwick Communications here...] As followers of this blog, and Eastwick in general, are well aware, we are all about influence. I remember one of the first business examples told to me in grammar school was the success of McDonalds in their early days, targeting ads at [...]

The power of social networks. That’s what we’ll be discussing at Duarte Design in Mountain View this evening at 6:30 PM, the site of tonight’s Social Media Club San Francisco Silicon Valley chapter. The evening will kick off the evening with a half-hour fireside chat with John Hagel, network effects expert and Director at Deloitte [...]

I’m baaack!   Web 2.0 Expo has arrived and I am the house - or, more specifically, Moscone West in San Francisco – on behalf of my company Eastwick Communications.   I’m already noticing things that are different this year than last: More B2B exhibitors in the Expo Hall than last year, fewer familiar faces on session [...]

It’s interesting how life comes full-circle sometimes. I remember fondly, joining the ranks at ABC7 in San Francisco – my first big step into the ‘big leagues’ as it were and at almost the same time, Spencer Christian left Good Morning America to join the team there. He has always been a delight and we [...]

Charlene Li, founder of the Altimeter Group and co-author of Groundswell, outlines what the panel will discuss: social media strategies, best practices, and how a non-profit should start to utilize social media to benefit their organization. [youtube=http://www.youtube.com/watch?v=d-PUOplEE-s&feature=channel_page]

  As anyone who has followed my musings – online and otherwise – can attest, I am a sucker for a good cause. Need I remind you I was a Peace Corps and AmeriCorps volunteer? Didn’t think so.. As a public relations pro now, it delights me to say I’ll be on a panel discussing [...]