Charting influence. It’s amazing when you look at the intersection of science and social media. Dr. Marc Smith is the Chief Social Scientist Connected Action Consulting Group, who has taken social network analysis to a whole new level. He has created a free application to visualize social media, called NodeXL (see an example of one of [...]
This week on The A-List, I am excited to welcome Stowe Boyd, international authority on social tools and futurist. With the iPad hype this week, it seems like the perfect time to discuss the tools that run on our digital devices – new and old. In addition to his other accomplishments, Stowe is launching a series [...]
What does gourmet cooking have to do with social media measurement? More than you might think. On this edition of The A-List with Jennifer Lindsay, I speak with Radian6 CEO Marcel LeBrun. With ROI, engagement and influence at the center of questions (and answers) about social media, solutions such as Radian6 are more important than ever [...]
[Editor's note: This post and podcast originally produced for Eastwick Communications here...] This week’s podcast brings us ‘double the pleasure, double the fun’ (sorry, guys, I keep thinking Wrigley’s Doublemint gum commercials from back in the day…). But, seriously, I could not be more pleased to welcome these two, distinguished professionals onto the program: Jennifer [...]
As you know, with our initiatives on influence and weekly podcast on the topic, we at Eastwick were thrilled to host Social Media Club’s June event, The Power of Influence. You can read a recap of the event on the SMC blog here. Thanks again to our sponsors, Social Media Club and – above all [...]
[Editor's note: This post and podcast originally produced for Eastwick Communications here...] As followers of this blog, and Eastwick in general, are well aware, we are all about influence. I remember one of the first business examples told to me in grammar school was the success of McDonalds in their early days, targeting ads at [...]
[Editor's note: This post and podcast originally produced for Eastwick Communications here...] Those of you who know me know that I don’t scare easily… but today I’m feeling just a tad intimidated. I could not be more pleased to welcome esteemed professor, dean of students and former WNBC-TV tech reporter Sree Sreenivasan to “Break though [...]
In my weekly, “Break through the Noise” podcast, I like to give you a wide variety of influencers, not only to get your creative juices flowing, but also how to grow communities and, ultimately, new revenue opportunities. And so I introduce you to a friend and visionary, Kevin Spier, executive at Bunchball. If you don’t know what [...]
The always brill Sam Whitmore sent the following out in his mediasurvey.com email today, an update on his list earlier this year of “influential” Twitter users. The names range from ‘of course’ to ‘bizarre.’ E.g. Peter Shankman, ‘of course,’ he’s a PR master and comes at ideas from an entrepreneurial point of view, which is [...]
As a consultant that works globally, I am all too familiar with being on the consumer end of the travel retail business. We have an exciting new partnership with Mark Thornton, who has deep industry connections. We’re looking forward to educating and empowering retailers to harness the unique needs and buying power of today’s [...]
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