The Myth of the Social Media “it” Book
Feb 07, 2012
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“One size fits all” is an idea whose time has come and gone.
Social Media in the Real World: Successful Applications of Social Media Strategies
May 02, 2011
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Social Media in the Real World: Successful Applications of Social Media Strategies is a course I am teaching at San Francisco State University: College of Extended Learning starting at May 2nd. To describe the course, I ask the central question: How do established companies in business-to-business, business-to-consumer and non-profit areas use social media to build [...]
Events: Catalyzing Social Media Campaigns
Dec 28, 2009
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This is a guest post by Cassandra Phillipps, an event producer for the Bay Area startup community. She produces FailCon, co-produces Girls in Tech Catalyst Conference, and production manages SF Beta, SF MusicTech Summit and Finance4Founders. She also keeps a blog on upcoming startup events and event advice at webwallflower.com You can follow her on [...]
Live Webcast: LinkedIn Nirvana
Aug 21, 2009
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Think LinkedIn is just a place to publish your resume or post jobs? Think again! This fast-growing social network is innovating all the time and has integrated features you can jump in and use right now: Answers, Companies and Groups. Learn how to engage and use this social network as the ultimate lead generation and [...]
Live Podcast: Featured Guest Mario Sundar, LinkedIn
Jun 09, 2009
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[Editor's note: This post and podcast originally produced for Eastwick Communications here...] Back in September 2008, I attended BlogWorld Expo and on the panel of my first session was Mario Sundar. He spoke about the value of corporate blogging and, during the Q&A, I challenged him with a few real-world examples that were challenging me. [...]
Live Podcast: Featured Guest Kristen Smith, Word of Mouth Marketing Association (WOMMA)
May 07, 2009
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[Editor's note: This post and podcast originally produced for Eastwick Communications here...] As followers of this blog, and Eastwick in general, are well aware, we are all about influence. I remember one of the first business examples told to me in grammar school was the success of McDonalds in their early days, targeting ads at [...]
Social Media For Business: It’s More Than B2C
Oct 30, 2008
6 Comments
So, as you know from my post last week, I attended a fab Social Media Club event. It was fab in every except that I was left a little annoyed. I guess I’ve allowed this to fester into a full-blown annoyance. Everyone seems to use media examples to discuss social media success. Hello?
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