[Editor's note: This post and podcast originally produced for Eastwick Communications here...] This week’s podcast brings us ‘double the pleasure, double the fun’ (sorry, guys, I keep thinking Wrigley’s Doublemint gum commercials from back in the day…). But, seriously, I could not be more pleased to welcome these two, distinguished professionals onto the program: Jennifer [...]

And, of course, I’m embarrassed to seem braggy, but if you can’t brag on your own blog, where can you? I am the quote that opens chapter 8, “Is It All About Business Exchange?” in, “Everything You Ever Wanted to Know About Social Media, but were afraid to ask…: Building Your Business Using Consumer Generated [...]

[Editor's note: This post and podcast originally produced for Eastwick Communications here...] Back in the days when I was a Columbia Journalism student, everyone used one exalted resource for one reason or another – mediabistro. In a way, mediabistro’s growth (going from being a mature start up, to being purchased by a large media company) [...]

[Editor's note: This post and podcast originally produced for Eastwick Communications here...] It’s an unfortunate aspect of live as a grown up that sometimes you have to associate with people you don’t especially like. That couldn’t be further from the truth with today’s Break through the Noise guest, Chris Heuer (and for that matter, his [...]

[Editor's note: This post and podcast originally produced for Eastwick Communications here...] Today I had the pleasure of discussing how influence happens today and much more with Tom Foremski, the former Financial Times journalist, who now heads up Silicon Valley Watcher. [vodpod id=ExternalVideo.874316&w=210&h=105&fv=] [Click here to listen if player above does not appear] (Please pardon [...]

[Editor's note: This post and podcast originally produced for Eastwick Communications here...] Back in September 2008, I attended BlogWorld Expo and on the panel of my first session was Mario Sundar. He spoke about the value of corporate blogging and, during the Q&A, I challenged him with a few real-world examples that were challenging me. [...]

[Editor's note: This post and podcast originally produced for Eastwick Communications here...] I have great professional affection for people of great integrity who can inform, occassionally provide “scoop” as well as educate. Sam Whitmore is in this class and is why it’s not uncommon to hear us say, “Thank God for Sam Whtmore!” every now [...]

[Editor's note: This post and podcast originally produced for Eastwick Communications here...] As followers of this blog, and Eastwick in general, are well aware, we are all about influence. I remember one of the first business examples told to me in grammar school was the success of McDonalds in their early days, targeting ads at [...]