And, of course, I’m embarrassed to seem braggy, but if you can’t brag on your own blog, where can you? I am the quote that opens chapter 8, “Is It All About Business Exchange?” in, “Everything You Ever Wanted to Know About Social Media, but were afraid to ask…: Building Your Business Using Consumer Generated [...]
[Editor's note: This post and podcast originally produced for Eastwick Communications here...] With a guy like Guy, where do you start? Throughout the highs and lows (has he had ‘lows’?) of his career, his winning personality has endured. Positive, yet candid and – dare I say – ballsy, Guy Kawasaki is a survivor [...]
[Editor's note: This post and podcast originally produced for Eastwick Communications here...] Back in the days when I was a Columbia Journalism student, everyone used one exalted resource for one reason or another – mediabistro. In a way, mediabistro’s growth (going from being a mature start up, to being purchased by a large media company) [...]
[Editor's note: This post and podcast originally produced for Eastwick Communications here...] It always amazing to me how companies can have a ‘persona,’ seemly without even trying. That’s one of the many things that fascinates me about HubSpot. Right from the home page you get the sense you’re in the company of friendly individuals and [...]
[Editor's note: This post and podcast originally produced for Eastwick Communications here...] It’s an unfortunate aspect of live as a grown up that sometimes you have to associate with people you don’t especially like. That couldn’t be further from the truth with today’s Break through the Noise guest, Chris Heuer (and for that matter, his [...]
[Editor's note: This post and podcast originally produced for Eastwick Communications here...] Back in September 2008, I attended BlogWorld Expo and on the panel of my first session was Mario Sundar. He spoke about the value of corporate blogging and, during the Q&A, I challenged him with a few real-world examples that were challenging me. [...]
[Editor's note: This post and podcast originally produced for Eastwick Communications here...] My guest on Break through the Noise this week may need no introduction as he’s already infamous to so many… (infampus in a good way, apologies to Mrs. Shankman) So let’s go straight to hus bio, shall we? PR Week Magazine has described [...]
[Editor's note: This post and podcast originally produced for Eastwick Communications here...] I have great professional affection for people of great integrity who can inform, occassionally provide “scoop” as well as educate. Sam Whitmore is in this class and is why it’s not uncommon to hear us say, “Thank God for Sam Whtmore!” every now [...]
[Editor's note: This post and podcast originally produced for Eastwick Communications here...] As followers of this blog, and Eastwick in general, are well aware, we are all about influence. I remember one of the first business examples told to me in grammar school was the success of McDonalds in their early days, targeting ads at [...]
In my weekly, “Break through the Noise” podcast, I like to give you a wide variety of influencers, not only to get your creative juices flowing, but also how to grow communities and, ultimately, new revenue opportunities. And so I introduce you to a friend and visionary, Kevin Spier, executive at Bunchball. If you don’t know what [...]
It’s interesting how life comes full-circle sometimes. I remember fondly, joining the ranks at ABC7 in San Francisco – my first big step into the ‘big leagues’ as it were and at almost the same time, Spencer Christian left Good Morning America to join the team there. He has always been a delight and we [...]
It’s the rare pleasure when professional lives cross more than once, and each time is fantastic. That’s what’s happened with me and Michael Singer. High ethics and standrds both personally and professionally, I thought he’d be our ideal first journalist to speak with for my podcast series for my company, Break Through the Noise. [vodpod id=ExternalVideo.874349&w=210&h=105&fv=] [...]
As a consultant that works globally, I am all too familiar with being on the consumer end of the travel retail business. We have an exciting new partnership with Mark Thornton, who has deep industry connections. We’re looking forward to educating and empowering retailers to harness the unique needs and buying power of today’s [...]
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