Join me this weekend at the Startup PR Summit 2010 this Saturday, October 16 in San Francisco at Atelier. I’ll be joining a stellar group of PR professionals to speak about the ins and outs of pitching to the media for your startup. This is an exclusive opportunity to learn from accredited members of [...]
Brian Solis is making quite a name for himself as more than the ‘father’ of PR 2.0, but as an author. Brian’s latest book is, arguably, his greatest. No matter the topic, he impresses the pros and informs the masses on social media engagement done right. It’s called “Engage: The Complete Guide for Brands and [...]
If there’s such a thing as a ‘social media expert,’ Brian Solis might just be it. If you follow him, as I do, he seems to be everywhere all at once. From being a social himself, to putting himself behind social technology, he’s the perfect person to lend perspective on how public relations and social [...]
As experience has taught me, there are leaders, and then there are Leaders – note the capital ‘L.’ In the case of Loïc Le Meur, one could argue he’s in a class all his own as a LEADER. I first became aware of Loïc because of Seesmic and followed his exploits on video for some [...]
What does gourmet cooking have to do with social media measurement? More than you might think. On this edition of The A-List with Jennifer Lindsay, I speak with Radian6 CEO Marcel LeBrun. With ROI, engagement and influence at the center of questions (and answers) about social media, solutions such as Radian6 are more important than ever [...]
I don’t know if it’s the Ivy League over-achiever in me or if I’m simply more competitive by nature than I realize, but I feel strangely panicky about having not made a 40 under 40 as yet. It’s not as though I’ve achieved nothing; I earned the two Emmy noms under my belt… but recognition [...]
[Editor's note: This post and podcast originally produced for Eastwick Communications here...] It’s an unfortunate aspect of live as a grown up that sometimes you have to associate with people you don’t especially like. That couldn’t be further from the truth with today’s Break through the Noise guest, Chris Heuer (and for that matter, his [...]
[Editor's note: This post and podcast originally produced for Eastwick Communications here...] I have great professional affection for people of great integrity who can inform, occassionally provide “scoop” as well as educate. Sam Whitmore is in this class and is why it’s not uncommon to hear us say, “Thank God for Sam Whtmore!” every now [...]
[Editor's note: This post and podcast originally produced for Eastwick Communications here...] As followers of this blog, and Eastwick in general, are well aware, we are all about influence. I remember one of the first business examples told to me in grammar school was the success of McDonalds in their early days, targeting ads at [...]
The power of social networks. That’s what we’ll be discussing at Duarte Design in Mountain View this evening at 6:30 PM, the site of tonight’s Social Media Club San Francisco Silicon Valley chapter. The evening will kick off the evening with a half-hour fireside chat with John Hagel, network effects expert and Director at Deloitte [...]
In my weekly, “Break through the Noise” podcast, I like to give you a wide variety of influencers, not only to get your creative juices flowing, but also how to grow communities and, ultimately, new revenue opportunities. And so I introduce you to a friend and visionary, Kevin Spier, executive at Bunchball. If you don’t know what [...]
I’m baaack! Web 2.0 Expo has arrived and I am the house - or, more specifically, Moscone West in San Francisco – on behalf of my company Eastwick Communications. I’m already noticing things that are different this year than last: More B2B exhibitors in the Expo Hall than last year, fewer familiar faces on session [...]
One of the things I love about gearing up to teach again at San Francisco State’s Social Media Marketing certificate program is that it makes me a student again, too. Yes, indee Buy Cheap Viagra d. Anyone who is using social media today can understand; this world moves fast. As the saying goes, you move [...]
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