Social Media Equals Business
Feb 07, 2012
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It starts at search – on a mobile, device, gaming unit, computer…
Live Podcast: Preview of Startup PR Summit 2010
Oct 12, 2010
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Join me this weekend at the Startup PR Summit 2010 this Saturday, October 16 in San Francisco at Atelier. I’ll be joining a stellar group of PR professionals to speak about the ins and outs of pitching to the media for your startup. This is an exclusive opportunity to learn from accredited members of [...]
Live Podcast: Featured Guest Brian Solis, Co-Author of Putting the Public Back in Public Relations
Oct 02, 2009
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If there’s such a thing as a ‘social media expert,’ Brian Solis might just be it. If you follow him, as I do, he seems to be everywhere all at once. From being a social himself, to putting himself behind social technology, he’s the perfect person to lend perspective on how public relations and social [...]
Live Podcast: Featured Guest Richard Binhammer, Senior Manager, Corporate Affairs at Dell
Sep 28, 2009
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It’s the case study everyone points to – Dell. Some of my A-List guests described Dell’s early efforts to deal with the advent of social media discourse as ‘ignoring it,’ while still others said they had their ‘head in buried in the sand’ – but all point to them as an example of a company [...]
Live Podcast: Featured Guest Marcel LeBrun, CEO of Radian6
Aug 14, 2009
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What does gourmet cooking have to do with social media measurement? More than you might think. On this edition of The A-List with Jennifer Lindsay, I speak with Radian6 CEO Marcel LeBrun. With ROI, engagement and influence at the center of questions (and answers) about social media, solutions such as Radian6 are more important than ever [...]
Pressure To Make An ‘Under 40′ List
Aug 06, 2009
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I don’t know if it’s the Ivy League over-achiever in me or if I’m simply more competitive by nature than I realize, but I feel strangely panicky about having not made a 40 under 40 as yet. It’s not as though I’ve achieved nothing; I earned the two Emmy noms under my belt… but recognition [...]
Register Now For Cheap and Educational Non-Profit Event (We Promise)
Jan 22, 2009
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As anyone who has followed my musings – online and otherwise – can attest, I am a sucker for a good cause. Need I remind you I was a Peace Corps and AmeriCorps volunteer? Didn’t think so.. As a public relations pro now, it delights me to say I’ll be on a panel discussing [...]
Why The Definition of ‘News’ Can Be More Inhibiting Than Helpful
Jan 19, 2009
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Full disclosure: I worked in local and network TV news for more than a decade. I’m told that makes me a ‘veteran’ journalist. I’ve been lucky to have worked mostly on the frontier of the industry; I was the only ‘cyberjournalist’ I’d ever heard of when I signed on to be one in 1999 (proud [...]
Why I’m Obsessed With Email Marketing
Oct 28, 2008
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Lately I have been obsessed thinking about how PR can add value to email marketers. I know it may seem strange, but traditional definitions around PR are in flux – why wouldn’t we want to include this powerful marketing discipline into our strategic and tactical plans? The reporter in me needed to know. I [...]
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