Back To School: My Teaching Themes For Social Media in the Real World

Oct 01, 2012 No Comments by

One of the things I love about gearing up to teach again at San Francisco State’s Social Media Marketing certificate program is that it makes me a student again, too. Yes, indee Buy Cheap Viagra d. Anyone who is using social media today can understand; this world moves fast. As the saying goes, you move [...]

Education, Marketing, Marketing, Monitoring / Listening, Social Business, Social Media, Social Media Means Business, Social Networking, Social Networks, Strategy, Web 2.0, Web 3.0 Read more

The Myth of the Social Media “it” Book

Feb 07, 2012 1 Comment by

“One size fits all” is an idea whose time has come and gone.

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Social Media Equals Business

Feb 07, 2012 No Comments by

It starts at search – on a mobile, device, gaming unit, computer…

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San Francisco State Students Excel In The ‘Real World’ #SMMCPRW

Sep 29, 2011 No Comments by

Course Description [Syllabus] How are established companies in business-to-business (B2B), business-to-consumer (B2C) and nonprofit / NGOs using social media to build their businesses? This course provides a closer look at the strategies and planning used by effective social media practitioners within organizations. Case studies and hands-on projects will reveal which strategies are most effective and [...]

Education, Marketing, Social Media, Strategy Read more

Live Podcast: Simon Mainwaring, Author of We First and CEO and Founder of We First Branding

Jun 06, 2011 No Comments

We’re excited to bring you an exclusive preview of Simon Mainwaring’s (@simonmainwaring) new book!

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Preview of Social Media Marketing and Monitoring Conference #SMM11

May 14, 2011 No Comments

Luke Brynley-Jones (@lbrynleyjones) – one of the UK‘s most experienced social media consultants – brings his A-game to San Francisco on May 23rd for Social Media Marketing and Monitoring 2011 (#SMM11). Get a preview full of tips and advice right here.     From “Using Social Gaming Mechanics for Marketing” (aka Gamification) presented by Rajat Paharia, [...]

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Social Media in the Real World: Successful Applications of Social Media Strategies

May 02, 2011 1 Comment

Social Media in the Real World: Successful Applications of Social Media Strategies is a course I am teaching at San Francisco State University: College of Extended Learning starting at May 2nd.   To describe the course, I ask the central question:  How do established companies in business-to-business, business-to-consumer and non-profit areas use social media to build [...]

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Live Podcast: Marsha Collier, eBay For Dummies

Mar 09, 2011 No Comments

Marsha Collier made her mark as the top-selling author on eBay. Her books, including eBay For Dummies, Starting an eBay Business For Dummies, and eBay Business All-in-One For Dummies, have sold more than a million copies combined! Marsha’s now expanded her expertise to cover social media, especially its use as a customer connection tool. Marsha [...]

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Live Podcast: Tammy Kahn Fennell, Co-Founder of MarketMeSuite

Jan 31, 2011 No Comments

After seeing a big gap in Social Media Marketing tools and realizing she can help small businesses launch themselves into the space, Tammy Kahn Fennell (@TammyKFennell) started Pie Dog Media with Alan Hamlyn. Today, Tammy joins The A-List to talk about their popular subscription-only social media monitoring dashboard, MarketMeSuite. MarketMeSuite was the first Twitter application [...]

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Live Podcast: Dave McClure, Founding Partner 500 Startups and John Ramey, CEO iSocket

Jan 12, 2011 No Comments

This one is a must-listen for entrepreneurs and those that aspire to be. Join us for a joint interview with Dave McClure, Founding Partner and CEO of 500 Startups and John Ramey, CEO of iSocket. Dave McClure is a venture capitalist and founding partner at 500 Startups, an Internet startup seed fund and incubator program [...]

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Live Podcast: Monitoring Social Media Conference Preview #MSM10

Oct 18, 2010 2 Comments

Following the success of their events In London, Influence People is hosting a one-day Social Media Monitoring Conference in San Francisco on 21st October, followed by a half-day training bootcamp on 22nd October. Monitoring Social Media (#MSM10) will bring together leading brands, PR and marketing experts to discuss the latest ideas, trends and techniques in [...]

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Email For The Generations Presentation At #SMMSF

Sep 17, 2010 No Comments

Nielsen and comScore tell us from their stats that advertisers look at all of us through a generational lens. Coming from more than a decade in the television industry – both on-air and digital – I have long been taught to use information we know about what appeals to members of each of the four [...]

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