Live Podcast: Simon Mainwaring, Author of We First and CEO and Founder of We First Branding
Jun 06, 2011
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We’re excited to bring you an exclusive preview of Simon Mainwaring’s (@simonmainwaring) new book!
Social Media in the Real World: Successful Applications of Social Media Strategies
May 02, 2011
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Social Media in the Real World: Successful Applications of Social Media Strategies is a course I am teaching at San Francisco State University: College of Extended Learning starting at May 2nd. To describe the course, I ask the central question: How do established companies in business-to-business, business-to-consumer and non-profit areas use social media to build [...]
Live Podcast: Featured Guest Jeremiah Owyang, Former Forrester Analyst, Now Partner At The Altimeter Group
Aug 22, 2009
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Jeremiah Owyang, the well-known and whip-smart “Web Strategist,” has left his post as Forrester analyst to join Charlene Li and Ray Wang as a partner at the Altimeter Group, a consulting firm that helps big companies figure out how to use new technologies. For those in the social media space, it’s huge news, but even [...]
Facebook Buys FriendFeed: Why I Don’t Really Care
Aug 11, 2009
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I’ve been watching with great interest at friends, luminaries and publications have commented with varying levels excitement and, dare I say - passion! – about Facebook’s acquisition of FriendFeed. The headlines from articles and blog posts speak for themselves: Facebook’s next step in crushing Twitter Facebook Buys FriendFeed: What Does It Mean? Facebook buys FriendFeed: [...]
Dr. Social Media
Aug 05, 2009
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It struck me last night… I was giving a presentation to CoreNet Northern California young leaders and as the audience asked questions and became more engaged, it hit me. I was handing out (verbal) prescriptions. I wouldn’t call it advice – strategy at its best ties far too directly to one’s business goals and objectives [...]
So I’m Quoted In a New Book…
Jul 20, 2009
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And, of course, I’m embarrassed to seem braggy, but if you can’t brag on your own blog, where can you? I am the quote that opens chapter 8, “Is It All About Business Exchange?” in, “Everything You Ever Wanted to Know About Social Media, but were afraid to ask…: Building Your Business Using Consumer Generated [...]
A Geek? No Way! Well, Wait A Sec…
Nov 03, 2008
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It’s so bizarre to me. Following years of being the coolest kid in the working world ’cause I happened to work in TV news, I now work in PR and am occasionally – as lovingly as possible – referred to as a ‘geek.’ Eek! How the heck did that happen? Well, [...]
Content Strategy – The Missing Link
May 26, 2008
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And i’m not the only one who thinks so! good nuts and bolts presentation here on why the function is so damn important: [slideshare id=422062&doc=content-strategy-by-brain-traffic-1211474469283261-9&w=425] excellent companion presentation from Erika Hall at Web 2.0 Expo: [slideshare id=380185&doc=copyasinterface-1209511049600761-9&w=425]
The Three Spheres of Web Strategy
May 23, 2008
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An interesting blog post from one of the Facebook best practices panelists at Web 2.0, Jeremiah Owyang. Read it here.
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