I don’t know if  it’s the Ivy League over-achiever in me or if I’m simply more competitive by nature than I realize, but I feel strangely panicky about having not made a 40 under 40 as yet. It’s not as though I’ve achieved nothing; I earned the two Emmy noms under my belt… but recognition [...]

As you know, with our initiatives on influence and weekly podcast on the topic, we at Eastwick were thrilled to host Social Media Club’s June event, The Power of Influence. You can read a recap of the event on the SMC blog here. Thanks again to our sponsors, Social Media Club and – above all [...]

[Editor's note: This post and podcast originally produced for Eastwick Communications here...] As followers of this blog, and Eastwick in general, are well aware, we are all about influence. I remember one of the first business examples told to me in grammar school was the success of McDonalds in their early days, targeting ads at [...]

After the keynotes, it was on to the conference sessions, the first of which was Facebook Marketing: Best Practices, given by Jeremiah Owyang (Forrester Research), Evan Mager (AKQA), Holly Liu (Watercooler), Brett Keintz (750 Industries / Stanford GSB), Kevin Barenblat (Context Optional). What we know about Facebook (from Facebook’s own stats page): There are more [...]